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How Netflix solved the recommendation cold-start problem using multimodal embeddings

Sep 17, 2026 8 min read

Netflix engineers deployed MAPS (Multimodal Asset Personalization at Scale) to eliminate the recommendation cold-start problem. By generating embeddings directly from video and audio, the system personalizes homepage assets for users the moment a new title launches....

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AI Data Architecture

Why Your Human-Centric Data Architecture Will Break Autonomous Agents

Sep 12, 2026 6 min read

As engineering teams push long-horizon autonomous agents into production, traditional human-centric data models are failing. This forces a paradigm shift toward machine-native semantic data pipelines to ensure reliable autonomous execution without constant intervention....

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